Bounce Rates

Lately I’ve been learning more about bounce rates in my Google Analytics. Here’s a bit of a summary on what they are:

“Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality – a high bounce rate generally indicates that site entrance pages aren’t relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.”

Source.

If you have Google Analytics you can view your bouce rate by going  Visitors > Visitor Trending > Bounce Rate.

Basically the SMALLER your bouce rate is, the better, becaues that means that  people ‘stick around’ when they get to your site. I like to imagine it like this:

Your website/blog is a big bed. People run into your room and they jump on your bed. Sometimes the bed is not what the person wants and as soon as they jump on the bed, they jump off again. You want to make your bed super comfy so that when people jump onto your bed they fall into it and go to sleep, dreaming about lovely things they see on your website!

Bouce rates are measured as percentages. The percentage that’s good for your site will depend on who your target audience is, and what their typical behaviour is. My bounce rate usually sits at about 65%, what’s yours?

My bounce rate from the last week

You can read more about bounce rates over at wikipedia.

Some tips for improving your bouce rate.

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Tags: analytics, bouncerate, Geek, google, Tech